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David's Bridal appeals to recessionista brides wedding dress
Who isn't looking for a bargain these days? With more Americans pinching pennies and making compromises over big-ticket purchases, it only makes sense that cut-price wedding vendors should see business pick up.
A report on The Big Money suggests that David's Bridal, sometimes referred to as "the Wal-Mart of weddings," is perfectly placed to thrive in this tight economy.
First of all, the average price for a wedding gowns at David's Bridal is roughly half of the overall retail average, according to the article - and in these tough times, that may be all it takes to lure brides to the discount shop.
Even those who may have previously shunned the retailer due to its cheaper materials and bare-bones shopping experience may be reconsidering their position.
However, David's Bridal continues to be reviled by many independent wedding dress shops for the same reason that Wal-Mart infuriates smaller local stores - it's a tough force to compete with.
"Whenever a David's opens up, business drops instantly," Sally Conant, executive director of the Association of Wedding Gown Specialists, told The Big Money.
Meanwhile, other news reports have noted a growing trend of recessionista brides buying and selling used - but still stunning - designer wedding dresses over the internet. That way, you can grab a bargain without having to settle for polyester.
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